Operata logoVP, Growth Marketing · Operata

Growth marketing,
built like an engine.

I'm Gary — I've been growing businesses since 2009: my own ventures first, now enterprise B2B software. Pipeline, ABM, and signal-led growth for companies defining new categories.

hey@garytuohy.com LinkedIn ↗
17yrs
Growing businesses since 2009
My own ventures first, then B2B SaaS — seed → Series A. First hire → VP at Operata.
7companies
Across the B2B stack
CX observability, customer service, dev tools, education, APIs.
3regions
NA · APJ · EMEA
Global remit from New Zealand — campaigns, ABM, partners.
GROWTH BUILT AT
Operata Dixa Elevio Learnosity Raygun Phorest UX Design Institute
01 · About

Building the engine, not just running it.

I'm VP of Growth Marketing at Operata — a CX Observability platform that helps enterprise contact centres see and improve every customer interaction in real time. Operata recently closed a Series A valuing the company at over $100M, with clients including four of the top 10 global software companies.

I've spent the last 8+ years building and scaling go-to-market functions at B2B SaaS companies — across demand gen, ABM, partner-led growth, marketing ops, and sales enablement. But my growth experience goes back further: I've been growing businesses since 2009, starting with my own — founder roles in media, music, and marketing gave me the operator's view of growth before I ever ran it inside a SaaS company.

Outside of work, I'm genuinely interested in how AI is reshaping marketing — both as a practitioner using it daily and as someone thinking through the longer-term implications for teams and GTM strategy.

Demand generation
Pipeline engines from zero at three companies
Account-Based Marketing
Signal-led targeting for enterprise accounts
Partner-led growth
Co-selling motions across NA, APJ & EMEA
Marketing ops & analytics
Systems, data and attribution that hold up
Sales enablement
Content and tools aligned to how buyers buy
Content & video
Technical storytelling for complex products
02 · Work

Seven companies, one thread: category creation.

OperataCurrent
VP, Growth Marketing — leading growth post-Series A
CX Observability for enterprise contact centres. First growth hire → VP; built pipeline and brand from scratch for a company defining a new category.
VP, Growth MarketingGrowth at global scaleMar 2026 → now
Director, Growth MarketingDemand gen · ABM · content · partnersOct 2024 → Mar 2026
Growth Marketing LeadFirst growth marketing hireJan 2022 → Oct 2024
2022 → now4 yrs 9 mos
DixaSaaS
Digital Marketing Lead — customer service SaaS platform
Digital marketing lead during Dixa's acquisition of Elevio.
Feb 2021 → Feb 20221 yr
ElevioAcquired by Dixa
Head of Growth Marketing — knowledge management SaaS
Built the growth function from scratch through to acquisition by Dixa.
Jun 2019 → Feb 20222 yrs 8 mos
LearnositySaaS
Digital Marketing Manager — learning assessment API
Dublin, Ireland.
Oct 2018 → Jun 20198 mos
UX Design InstituteEdTech
Digital Marketing Manager — online UX education
Dublin, Ireland.
Jan 2018 → Oct 20189 mos
RaygunDevTools
Digital Marketing — error & performance monitoring
Software intelligence SaaS. The start of the SaaS trail.
Before Jan 2018
Phorest Salon SoftwareSaaS
Product Owner — salon & spa management platform
Before Jan 2018
My own venturesFounder
Founder & operator — media, music, and marketing
Started growing my own businesses in 2009 — the operator's view of growth, before running it inside SaaS.
2009 → 2018the founding years
03 · AI & how I work

Using AI as a force multiplier

AI isn't about replacing strategy — it's about getting from insight to execution faster, and spending more time on the work that actually requires human judgment.

Daily practice
Draft & researchLong-form first drafts and competitive intelligence.
SynthesisCustomer call transcripts and research → insight.
PrototypeCampaigns and lightweight internal tools, without engineering.
Signal-led GTM
I'm particularly interested in how AI changes demand gen — the shift from volume-based outbound to signal-led, intent-driven GTM motions. The dark funnel is getting more interesting, not less.
Signal-based GTMDark funnelIntent data
Try the live AI on this site
Every answer below is grounded in my actual profile and generated in real time — ask about ABM, the dark funnel, or what I've built.
Open the chat
04 · GTM Analyser

Analyse any website's positioning

Paste any publicly accessible URL and get a scored GTM positioning report — messaging clarity, ICP fit, differentiation, proof, and CTA effectiveness.

GTM Analyser
Five dimensions, each scored 0–10, with a blunt overall verdict.
Runs on the edge — nothing about your URL is stored. Takes ~15 seconds.
05 · Ask me anything

Got a question?

Ask about my experience, what I've worked on, or B2B marketing strategy — answered live by an AI grounded in my profile.

Ask Gary
Grounded in my real experience — in my voice, in real time.